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What’s in a name?
Generating names for a product, brand or company is part of the copywriter’s repertoire. With the dotcom explosion having monopolised nearly all names and permutations thereof, wordsmiths have resorted to semantic associations, creating hybridised names as a creative way out of this impasse. … Continue reading
Posted in Language Use, Letters, Phonemes, Sound Symbolism, Words
Tagged phonosemantics
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