Monthly Archives: July 2011

The secret under my desk…

Posted on July 9, 2011 by Gavin Ford

Here’s a nifty idea that I can recommend for writers. Under my desk there’s a suspended box (compartment) made up by my carpenter with the following dimensions: 30cm x 30cm. It’s 20cm deep and houses the reference books I work with most. … Continue reading →

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What’s in a name?

Posted on July 5, 2011 by Gavin Ford

Generating names for a product, brand or company is part of the copywriter’s repertoire.  With the dotcom explosion having monopolised nearly all names and permutations thereof, wordsmiths have resorted to semantic associations, creating hybridised names as a creative way out of this impasse. … Continue reading →

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