Tag Archives: Pitch

Loads of potential…

Posted on December 17, 2014 by Gavin Ford

A cynic’s guide to real estate sweet talk Ads that pitch a property for sale, often say one thing, while hiding an entirely different picture. Here’s my tongue-in-cheek exposé of the hidden subtext behind some commonly used expressions in the real estate world. Real … Continue reading →

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To spin or not to spin?

Posted on September 22, 2014 by Gavin Ford

Spin-doctoring was first used by Reagan’s 80’s advisors during the ‘Star Wars’ Strategic Defence Initiative (SDI) which manipulated opinion in a desired direction. The origin of the term is to be found in baseball where the spin put on the … Continue reading →

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