Categories
Archives
Tag Archives: Spinfluence
Loads of potential…
A cynic’s guide to real estate sweet talk Ads that pitch a property for sale, often say one thing, while hiding an entirely different picture. Here’s my tongue-in-cheek exposé of the hidden subtext behind some commonly used expressions in the real estate world. Real … Continue reading
Posted in Uncategorized
Tagged acronyms, crisp communication, Pitch, Puffing, Spinfluence
Leave a comment
To spin or not to spin?
Spin-doctoring was first used by Reagan’s 80’s advisors during the ‘Star Wars’ Strategic Defence Initiative (SDI) which manipulated opinion in a desired direction. The origin of the term is to be found in baseball where the spin put on the … Continue reading