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Truth be told…
As a writer I’m interested in phonosemantics – the branch of linguistics that investigates how vocal sounds (phonemes) have archetypal meaning as well as emotional signatures that are perceived cross-culturally. Phonemes provide the building blocks of meaning for a word. … Continue reading
What’s in a name?
Generating names for a product, brand or company is part of the copywriter’s repertoire. With the dotcom explosion having monopolised nearly all names and permutations thereof, wordsmiths have resorted to semantic associations, creating hybridised names as a creative way out of this impasse. … Continue reading
Posted in Language Use, Letters, Phonemes, Sound Symbolism, Words
Tagged phonosemantics
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