Category Archives: Phonemes

Truth be told…

Posted on March 7, 2017 by Gavin Ford

As a writer I’m interested in phonosemantics – the branch of linguistics that investigates how vocal sounds (phonemes) have archetypal meaning as well as emotional signatures that are perceived cross-culturally. Phonemes provide the building blocks of meaning for a word. … Continue reading →

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What’s in a name?

Posted on July 5, 2011 by Gavin Ford

Generating names for a product, brand or company is part of the copywriter’s repertoire.  With the dotcom explosion having monopolised nearly all names and permutations thereof, wordsmiths have resorted to semantic associations, creating hybridised names as a creative way out of this impasse. … Continue reading →

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Brainwave or Orwellian funk?

Posted on June 1, 2011 by Gavin Ford

 From The Sunday Times, London, May 30, 2011 Quote: SCIENTISTS have found a way to “mind read”, peering into the deepest recesses of the brain to watch words forming as people think and speak. Using networks of electrodes implanted into … Continue reading →

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