Monthly Archives: September 2014

An earnest quote

      Ernest Hemingway, 1923 “There is no friend as loyal as a book.”

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Shakespeare and Company

My de rigueur post-it for bibliophiles visiting the City of Light – Don’t miss the Parisian bookstore, Shakespeare and Company, on the left bank in front of the Notre Dame cathedral. It was a popular hangout for writers Ezra Pound, Ernest Hemingway, … Continue reading

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A rustle of autumn

In Paris, September is a gentle micro-season. It prolongs the warmth of summer past, just when you thought it should be over. ‘l’Eté Indien’ the locals call it. When the final summer rays burst forth concertedly and caress the outdoor … Continue reading

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Bombassitude… a French spin

A brilliant Parisian marketing campaign launched in March last year by Sephora, the international perfume and cosmetic giant  is still turning heads more than a year later. The campaign consists simply of six powerful posters each with a quirky neologism superimposed … Continue reading

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To spin or not to spin?

Spin-doctoring was first used by Reagan’s 80’s advisors during the ‘Star Wars’ Strategic Defence Initiative (SDI) which manipulated opinion in a desired direction. The origin of the term is to be found in baseball where the spin put on the … Continue reading

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