Tag Archives: crisp communication

Tautologies & superfluities

Posted on August 28, 2016 by Gavin Ford

The “keep it simple” (KISS) approach to writing is not all that new. Two thousand years ago, the Roman philosopher Seneca advised that in expressing oneself, “We do not need many words, only effective ones”. Thomas Jefferson, principal author of … Continue reading →

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Loads of potential…

Posted on December 17, 2014 by Gavin Ford

A cynic’s guide to real estate sweet talk Ads that pitch a property for sale, often say one thing, while hiding an entirely different picture. Here’s my tongue-in-cheek exposé of the hidden subtext behind some commonly used expressions in the real estate world. Real … Continue reading →

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Something to cut out…

Posted on June 7, 2011 by Gavin Ford

I like to look at esoteric aspects of language and sometimes be flippant with tongue-in-cheek musings – as per my previous posts. But today, let’s be practical. In George Orwell’s 1946 essay “Politics and the English Language”, he listed five rules for effective writing. … Continue reading →

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