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As copywriter I offer a specialist writing service to help clients successfully pitch and sell their products and services to a specific target market. Whether it's simply a sales letter or an orchestrated marketing campaign (from website, brochures and billboards to radio and TV ads), every 'word package' that I craft expresses the essence of a brand and makes it compellingly desirable to the potential end user. (I also collaborate with designers and videographers who complement my work by creating the visual 'look and feel'.)

Click on any of the bulleted categories below for case examples.

Advertising (ATL/BTL)
Annual reports
Billboard copy
Book synopsis
Brand booklets
Brochures
Call centre scripts
Catalogues
Client letters
Crests
Corporate ID / Brand manuals
Corporate brochures
Corporate newsletters
Direct mail packages
Editing
Fact sheets
Feature writing
Flash presentation copy
Flyers
Folder copy
Forewords
Games & crosswords
Hotel compendiums
In-store posters
Intranet copy
Journalism

Marketing campaign
Media articles
Menus
Name generation
Packaging descriptions / Instructions
Point of sale
Poetry
Press releases
Proofreading
Radio ads
Sales letters
Slogans / Pay-off lines
Spec sheets
Speeches
Swing tickets
Table talkers
Technical guides / Reports
Trade show booths
Training manuals
Transcreation
Translating (French / English / Afrikaans)
Vision & Mission
Voice overs / Video scripts
Website copy & design
Wine labels
Workshops




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